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OPINION: Blockbuster should buy Redbox
April 10, 2008
NewTeeVee.com: Not to be left behind by the download revolution, video rental company Blockbuster is reportedly working on a set-top box to pipe movies directly to your TV. But maybe the company should hit pause before going forward with it. Blockbuster needs to do something to juice up its business because Netflix is eating its lunch. There is concern that forging ahead online could cannibalize Blockbuster's existing real-world retail locations. But there's a way for the two to co-exist — it should buy Redbox. Instead of building and marketing another set-top box for the home, Blockbuster should adjust the Redbox kiosks to also digitally send movies to the set-top boxes people already have, like TiVo and Xbox.
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