Retail

Omnichannel retailers expanding self-service investments

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January 12, 2022

Omnichannel retailers are increasing investments in "edge retail" solutions, including self-serve kiosks and automated boutiques, according to a survey commissioned by Jabil, a manufacturing solutions provider.

Jabil commissioned SIS Research International to conduct the survey between August and October 2021, polling more than 200 participants from retail and direct-to-consumer brands in the U.S., encompassing apparel, cosmetics, eyewear and jewelry, as well as pet food and accessories, according to a press release.

More than eight in 10 retailers polled reported that they had digital transformations underway to improve operations, customer service and shopping experiences. Nearly half (47%) of the respondents were investing in online and in-store technology as part of integrated, omnichannel solutions.

According to those polled, 22% already implemented some form of edge retail while 33% plan to deploy the technology in 2022. Eyewear, cosmetics and apparel retailers ranked highest in rating edge retail's relevance to their businesses.

Participants said luxury products and disposable/inexpensive products were ideally suited for edge retail, reinforcing the sentiment that opportunities exist across the board.