February 25, 2002
ARLINGTON, Texas - GameCom/Ferriswill place its Universe VR 720 virtual reality entertainment system at the Olympic Village ski lodge during the Winter Olympics in Salt Lake City, providing visitors with a virtual experience resembling a 120K ski jump.
The attraction is expected to generate $150,000 in revenue, according to L. Kelly Jones, GameCom/Ferris' chief executive officer. GameCom/Ferris signed a deal to incorporate the VR720 at the ski lodge during the 2002 Winter Games with the Salt Lake Organizing Committee.
The ski jump experience is a 4.5-minute, 360-degree immersive experience that includes sight, sound, smell and tactile stimuli.
In a company news release, the firm said it expects to deploy at least 15 of the VR 270s at theme parks in the U.S. in early 2002, with each one generating annual revenue of $75,000.
The merger of GameCom, an interactive game designer, and virtual reality entertainment company Ferris Productions Inc. was completed Sept. 21.