News

OfficeMax founder joins Active Decisions' board

October 31, 2004

SAN MATEO, Calif. - Michael Feuer, the Cleveland entrepreneur who built OfficeMax from one store and a $20,000 investment into a $5 billion Fortune 500 company, has joined the board of directors of Active Decisions. Feuer, who sold OfficeMax for almost $1.5 billion, runs Max-Ventures, a venture capital firm. The company focuses on buying majority stakes in retail-oriented businesses, according to a news release.

Active Decisions Inc. is a provider of business-to-consumer guided selling solutions for the retail, financial, manufacturing and telecom industries. Companies leverage the power of their Web sites, kiosks, in-store PCs, handhelds and call centers to engage customers and close sales through a guided selling process. 

"I am delighted to join the board at Active. The company is well positioned to change the retail experience, significantly enhancing the shopping experience for consumers and the selling experience for employees. Marquis customers like Target and Radio Shack show the promise of what Active is delivering. As well, its partnerships with IBM, Symbol and others help position the company as the leading vendor in this emerging space called guided selling," said Mike Feuer.

Feuer joins five other directors including Dave Peterschmidt, CEO of Securify and former CEO of Inktomi; Tom Greig of Liberty Partners, formerly head of technology investment banking at Donaldson Lufkin and Genrette; Jeff Loomans of Sierra Ventures, former founder and CTO of Onlink; Peter Dumanian of Red Rock Ventures, formerly of Intuit; and Jeffrey Dunn, CEO of Active.