NRF: Sports merchandise kiosk revealed by R3 Omni and NCR

The R3 Omni application, which runs on NCR SelfServ 60 hardware, allows consumers to browse a vast selection of products, select and purchase the product directly at the kiosk in-store and specify how they would like the product to be delivered to them.

R3 Omni has signed an agreement with NCR to deploy 3,000 NCR SelfServ 60 kiosks over the next three years with the target audience being national retailers, sports stores, convenience stores and general merchandise outlets.

"This solution helps transform the manner in which retailers offer licensed products to their customers," said Grant Stoddart, chief executive officer of R3 Omni. "Due to limited floor space and stocking constraints, some retailers are unable to provide their customers with a significant selection of licensed merchandise in the store. Now, with the touch of a finger, a customer can order merchandise from a huge selection. It's a win-win for the customer and the business."

R3 Omni selected the NCR SelfServ 60 kiosk for its innovative retail-hardened design and reliability; speed made possible through advanced processing technology; and flexible mounting options.

According to a December 2008 survey of U.S. consumers, commissioned by NCR, 72 percent of U.S. consumers are more likely to shop with retailers that provide the flexibility to interact easily via kiosk and other self-service channels versus retailers that do not. This solution provides a channel to realize that finding,

The solution helps retailers eliminate the risk of overstocking or understocking inventory while increasing customer loyalty and driving traffic to their store. The kiosk is also equipped with dual-screens that provide additional revenue generating opportunities for businesses.

The NCR SelfServ 60 will be featured in NCR's booth at the National Retail Federation Convention & Expo, Jan. 12-13, in New York.

"The R3 Omni solution serves as a great example of how NCR collaborates with its customers to transform business challenges into opportunities for increasing revenue, improving efficiencies, and enhancing consumer satisfaction and loyalty," said Richard Arnold, NCR vice president for retail industry marketing.