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Northwest expects $102M in self-service revenue
June 24, 2007
Canadian Business Online: Fresh out of bankruptcy, Northwest Airlines Corp. says it expects to make $102 million in non-ticket revenue this year from fliers who purchase seat upgrades, one-day airport club passes and more online or through check-in kiosks.
Forecasted revenue is nearly eight times the $13 million Northwest earned from non-ticket items in 2004."We're just scratching the surface," said Al Lenza, Northwest's vice president of distribution and e-commerce.
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