News

New kiosk industry report released

September 14, 2004

ROCKVILLE, Md. - Kiosks are being deployed in record numbers - especially in the retail sector - according to the Fourth Edition of Summit Research Associates' Kiosk Industry Sector Report - Retail. The 100-page report contains a number of charts including: the leading reasons why retail kiosks are deployed, the most popular types of peripherals used on retail kiosks, the average cost of a retail kiosk by world region, the average length of time a customer uses these types of kiosks and the average number of users per day.

The report contains 12 case studies, with special emphasis on digital photography, music and DVD previews, quick-serve restaurant ordering, digital signage and ringtone downloads. Several popular product information kiosks are also evaluated. Case studies include Mazda's Interactive Showroom, RedDotNet, Home Depot's ColorSmart by BEHR, and the U.S. Postal Service's Automated Postal Center. Because the Asia-Pacific region represents an area starting to show impressive kiosk growth, the report includes four kiosks tested there: one each from Singapore and Korea, and two from Hong Kong.

Every case study is measured against Summit's Kiosk Evaluation Checklist, which presents a quick overview of each kiosk project. It includes descriptions of the locations within the store, the enclosure, signage, attract loop, user interface, peripherals and any special features that make the kiosk stand out. This is followed by a detailed evaluation of the retail kiosk. For the first time, each case study includes a photograph of the enclosure and at least two screenshots of the software interface.

To order the report, contact Summit Research Associates at 301-670-0980. It is available in either PDF or CD form.