News

New INNOVENTIONS exhibit brings business game to life

November 22, 2004

NORTH HOLLYWOOD, Calif. and KANSAS CITY, Mo. - Disney Online, part of The Walt Disney Internet Group, and the entrepreneurship experts at the Kauffman Foundation announced the opening of the new Opportunity City exhibit at INNOVENTIONS East pavilion at Epcot at the Walt Disney World Resort.

Featuring interactive, state-of-the-art activity stations, the exhibit brings to life the fun and challenge of learning about entrepreneurship that kids have enjoyed for the past 18 months through the highly successful Disney-Kauffman "Hot Shot Business" Internet simulation game.

The Opportunity City exhibit consists of several activity stations, including state-of-the-art interactive kiosks. At each station, guests play a series of games where they must think and act quickly while learning what it takes to run a successful business.

The Opportunity City exhibit includes nine kiosks with a special version of the "Hot Shot Business" computer game, highlighting the nuts and bolts of running a business. The "Opportunity Challenge" video game is a fast-paced game that teaches the concepts of market opportunity recognition, and supply and demand. A video "D-Mail" station (Disney video e-mail) called "Creating the Buzz" highlights key marketing skills by allowing visitors to film a commercial for their new business and e-mail the video home.

"The Opportunity City exhibit gives kids the chance to run a virtual business and learn first hand just how fun and challenging entrepreneurship can be," said Ken Goldstein, executive vice president and managing director, Disney Online. "The exhibit is housed within the innovative and entertaining facilities unique to Disney, and kids will feel right at home in this exciting environment."