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New DVD rental kiosks introed by SUPERVALU
February 5, 2007
MINNEAPOLIS — SUPERVALU expects to roll out Redbox automated DVD rental kiosks at its Acme, Albertsons, Bigg's, Farm Fresh, Hornbacher's, Jewel-Osco, Scott's Food & Pharmacy, Shaw's, Shop ‘n Save, and Shoppers Food & Pharmacy locations, as well as other retail outlets. The Redbox DVD rental kiosks allow customers to use a touchscreen to select movies and pay with a credit or debit.
"Offering our customers in-store DVD rentals is just another way we are striving to make our customers' busy lives easier," said Duncan Mac Naughton, SUPERVALU's executive vice president of merchandising and marketing. "This service will enable our customers to combine two trips and save time."
The agreement with Redbox follows a successful pilot in several SUPERVALU locations.
"We are thrilled with the continued success of Redbox and the opportunity to build our reach and service for SUPERVALU customers," said Gregg Kaplan, chief executive of Redbox. "This is a great opportunity to introduce more consumers to the Redbox experience."
Each kiosk holds more than 500 DVDs.
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