News

Netkey seeks slice of food-ordering market

July 9, 2002

CHICAGO -- Chicagoans and tourists who want a deep-dish pizza from legendary Lou Malnati's Pizzeria will soon be able to order it through electronic kiosks positioned throughout the Windy City.

Dubbed "Virtual Food Courts," the first kiosk debuted July 8 in the Chicago Sports & Novelty store on Michigan Avenue. The kiosk, an NCR 7401, is powered by software developed by Branford, Conn.-based Netkey Inc. 

According to a news release, using a touchscreen ordering system and a Web-enabled kiosk, customers can order online a Malnati pie and other famed Chicago foods, and have them delivered where they like.

Other Virtual Food Court kiosks are expected to be placed in airports, hotel lobbies and trade show common areas throughout the summer. Netkey officials want to expand the concept nationwide in the future.

"The most effective use of self service is when the kiosk solves the customer's specific need at that exact time and place," Alex Richardson, Netkey president and chief executive officer, said in a news release. "The system gives visitors what they want most -- the ability to order great Chicago food -- when and where they want it."