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Nero, Polar Frog bringing on-demand DVD kiosks to market

August 4, 2008

GLENDALE, Calif. — Nero, creator of liquid-media technology, and Polar Frog Digital, provider of innovative on-demand video services for DVD and downloadable solutions, have announced an exclusive U.S. agreement to bring on-demand DVD-video creation and distribution to retailers and consumers.   According to a news release, Nero and Polar Frog Digital are extending digital-entertainment content by enabling on-demand DVD production for online and traditional retailers.   "The kiosk format and ability to manufacture commercial DVDs on-demand brings countless benefits to retailers, in terms of reduced overhead and increased customer satisfaction," said Kurt Scherf, vice president and principal analyst with Parks Associates. "Many have argued that digital downloads would serve this need, but while consumers have seen the benefits of downloads, there are still limitations to how they can be used across devices."   The use of proprietary standards and file formats has inhibited the ability to bring a viable solution to market. Nero is able to deliver content because of its commitment to aligning and developing with industry open standards, such as those put in place by the DVD Forum, and platform interoperability.   Polar Frog Digital is the only on-demand company to offer the ability to burn, buy, download and rent multiple media. This is made possible by the company's adoption of Nero's vision for liquid-content distribution. With the Polar Frog solution, consumers can choose where and when they buy their media. Agnostic delivery options are expected to expand the sales of media in traditional and nontraditional retail channels. "On-demand manufacturing of commercially released DVD video content will revolutionize both the retail marketplace and the way that consumers experience and access video," said Todd Rosenbaum, chief executive of Polar Frog Digital.   With the joint Nero-Polar Frog Digital solution, consumers will have access to a full range of commercial copy-protected content. Available in late 2008, the offering will be based on Polar Frog Digital's patented "DVD On Demand" software and licensed library of digital movie and television content. This library is expected to be the world's largest database of on-demand content available at retail.

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