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NCR to unveil APTRA solution for appointments at self-service terminals
November 13, 2008
DAYTON, Ohio — NCR Corp. is launching its NCR APTRA Self-Scheduler multichannel booking solution for financial institutions at the BAI Retail Delivery Conference & Expo in Orlando, Fla., Nov. 18-20. According to a news release, NCR APTRA Self-Scheduler enables consumers to book appointments with the bank's sales consultants through the Internet, a mobile device or a self-service terminal — at a time and physical branch that is convenient to them, whether it be around the corner from work at lunch time or close to shopping on a Saturday morning – providing bank customers with choices they haven't had in the past. The 24-hour system ensures that once an appointment is booked it can be confirmed immediately through the customer's choice of methods, from an SMS reminder to their cell phone, to e-mail or Text-to-Speech. Trials of the new NCR solution with a major U.S. bank have demonstrated its popularity with customers and staff members, with all key metrics performing well. NCR's research indicates that retail banks using this solution can make inroads into their "no-show" statistics, which can run anywhere from one-in-10 to one-in-five missed appointments. Text message reminders can reduce these missed appointments by up to a third as customers are less likely to forget about the meeting and more likely to reschedule if they have a conflict. The sales consultant can then be released to meet with other customers, improving branch productivity. "By providing an instant, real-time view of which specialists are available, and registering any cancellations immediately, banks can improve the customer experience — letting customers book time with their branch in a convenient, empowered manner even after the branch or call center has closed," said Brian Bailey, NCR vice president of financial industry marketing. Banks also can deploy NCR APTRA Self-Scheduler on kiosks in their branches, enabling "walk-in" customers or prospective customers to make an appointment, or allowing those who have previously scheduled a meeting to "self check-in" on arrival. This gives branch employees better visibility to who is waiting and how long they have been waiting. This self-check-in style solution helps reduce queues at the teller line and the reception desk, and helps ensures that appointments start on time. Consumers can also use these kiosks to schedule appointments, view product information and complete digital questionnaires and forms, providing a new way of "pre-staging" activity prior to the start of the appointment. "Consumers, whether personal or commercial, tend not to sign up for high-value products, such as savings vehicles, insurance or mortgages, without talking to a financial advisor first," said Bailey. "NCR APTRA Self-Scheduler makes it even easier for customers to meet with a financial advisor at a convenient time and location by providing a consistent, easy process for booking appointments across multiple service channels." The NCR solution features a rules engine, which is used to define the hours advisors are available in each location, their areas of expertise and the locations they work from, providing an overview of current capacity levels.
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