NCR demonstrating "c-tailing" concept

NCR Corp. will demonstrate its converged retailing — c-tailing — solutions for multichannel retailers in booth #1952 at FMI 2010, the largest food industry event in North America, this week at the Mandalay Bay Convention Center in Las Vegas.

NCR's c-tailing solutions are a set of software and services that enable retailers to offer consumers greater personalization and consistency across channels, such as the Internet, mobile devices, social media or in the store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today's empowered and elusive consumer, the company says.

"Converged retailing is the natural evolution of retailing that will bring back the personal relationship that once existed between the store and the consumer," said Mike Webster, senior vice president and general manager of NCR's retail and hospitality business. "Today, consumers are dictating how they interact with businesses, and they want to do so on their terms. NCR's c-tailing solutions will bring back the personal touch and help retailers better connect with, and serve, their customers."

NCR has a full roster of c-tailing solutions on display at FMI 2010:

• NCR Advanced Marketing Solution - software that drives consumer loyalty by creating and managing promotions and incentives that are unified across different marketing channels, including in-the-store and online.
• NCR APTRA eMarketing - software that enables retailers to deliver cross-channel communications with consistent messaging based upon the consumer's preferences across a wide range of touchpoints, including point-of-sale, Internet, mobile, kiosk, call center and print.
• NCR Netkey Kiosk and Digital Signage - a single software platform that enables retailers to design, deploy and manage converged multimedia experiences.
• NCR BLOCKBUSTER Express - kiosk that enables consumers to rent or purchase movies while driving traffic and revenue for the retailer. Consumers also have the flexibility to rent online at Blockbusterexpress.com and pick up their DVDs at the kiosk.
• NCR SelfServ Checkout - will allow shoppers to experience faster checkout based on their unique preferences.
• NCR Services - NCR offers consulting, professional and managed services that help retailers develop a blueprint to converge channels that enable personalized experiences for consumers, drive revenue and lower costs.