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NCR: 80% of U.K. consumers more likely to use banks that offer self-service
November 29, 2009
NCR Corp. has announced survey results that show 80 percent of consumers in the U.K. are more likely to choose a financial institution that enables them to manage finances via online, mobile and kiosk self-service channels over one that does not. The findings are part of NCR and Buzzback Media's larger 2009 self-service study, which surveyed 8,400 consumers in North America, Europe, the Middle East and Africa, Asia, Japan and Central and Latin America.
Elton Birden, NCR's managing director for the U.K., Ireland and the Nordics, says hard times in the banking industry have created opportunities for new types of customer interaction:
Financial institutions have been forced to change the way they do business and interact with customers to help rebuild trust in the banking industry and encourage customer loyalty. The banks that are succeeding are those that are now investing in technologies that offer customers instant access to an increased number of services and facilities and greater autonomy over their finances.
NCR currently has a footprint of more than 40,000 ATMs in the U.K.
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