News

Nanonation, LocaModa partner to mobile-enable digital signage

May 15, 2006

BOSTON, Mass. - Nanonation, provider of customer experience software for kiosks and digital signage, and LocaModa Inc., a technology company enabling mobile consumers to use cell phones as remote controls to interact with out-of-home networks, announced a partnership to deploy mobile-enabled interactive digital signage.

Nanonation and LocaModa are previewing several mobile-enabled digital signage applications at the Digital Signage Expo in Chicago, May 17-18. The applications create an engaging experience for mobile consumers who can use a cell phone like a remote control to surf multimedia content on Internet-connected signage, typically in storefront windows. As a result, brands can now reach consumers in the moment of purchase consideration, while consumers remain in control of the experience.

LocaModa has opened up its StreetSurfer platform interfaces to Nanonation in order to enable mobile solutions based on Nanonation's Nanopoint platform. Now Nanopoint can extend the reach and power of the Web to storefront windows, creating a closed loop between brands and the mobile consumer.

"Brands are actively seeking ways to engage mobile consumers and to dynamically measure the results," said Bradley Walker, chief executive officer of Nanonation. "Embedding LocaModa's technology into Nanopoint allows us to leverage the ubiquity of cell phones and deliver innovative and measurable solutions that address our customers' requirements."

"We've designed our StreetSurfer platform with an open architecture to enable innovators such as Nanonation to add mobile interactivity to their own solutions," said Stephen Randall, CEO and founder of LocaModa. "We're delighted to announce Nanonation as our first platform partner."

LocaModa's solutions work on any cell phone and any network without requiring downloadable software. The combination of LocaModa StreetSurfer and Nanonation's Nanopoint self-service platform results in a cross platform solution that addresses a variety of mobile-enabled applications and vertical markets such as retail, automotive, travel and tourism markets and beverage market sectors.