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Movie Patrons Interact with the Big Screen Nanonation Enhances Movie Experience with First Interactive Kiosk Signage System

Waiting in line for movies just got more exciting with Douglas Theatre Company's introduction of the first interactive kiosk that allows movie patrons to control the movie previews they view in the lobby of a newly remodeled theater. Nanonation developed the first interactive kiosk and signage application to allow users to control the content they view not only on a kiosk, but also on signage around the lobby. The system utilizes multiple computers and projectors to display video and promotional content while enabling users to choose the movie trailers they want to watch.

August 31, 2004

Movie Patrons Interact with the Big Screen Nanonation Enhances Movie Experience with First Interactive Kiosk Signage System

LINCOLN, NE - NOVEMBER 3, 2003

Waiting in line for movies just got more exciting with Douglas Theatre Company's introduction of the first interactive kiosk that allows movie patrons to control the movie previews they view in the lobby of a newly remodeled theater. Nanonation developed the first interactive kiosk and signage application to allow users to control the content they view not only on a kiosk, but also on signage around the lobby. The system utilizes multiple computers and projectors to display video and promotional content while enabling users to choose the movie trailers they want to watch.

Nanonation, a Nebraska-based developer of interactive software and Douglas Theatre Company combined to develop the next generation of dynamic signage. Patrons choose from a selection of current and upcoming movie trailers. The kiosk plays the multimedia clip and communicates wirelessly to a second computer controlling multiple projectors mounted in the theater's lobby. The projectors run the chosen trailer on two large 89" screens that "float" suspended in the lobby area. Two smaller circular screens run motion-enhanced sponsor advertisements.

Douglas Theatre Company, the 38th largest theater company in North America with over 101 screens, launched the effort in conjunction with a new remodeling of its Edgewood Theater in Lincoln, Nebraska. President of Douglas Theatre Company, David Livingston, has been impressed with the system and its results. "We wanted to offer our customers a way to participate in the complete movie-going experience. The kiosk signage system not only offers customers an engaging waiting experience, but offers our sponsors a more meaningful way to communicate and promote their efforts."

The system enables accurate tracking of usage on a real-time basis, something vital for attracting and retaining sponsors. The average length of a user session has been over 10 minutes with over 5,000 individual sessions accounted for in the first quarter of operation. The system also enables remote updating for changing of trailers, sponsor ads, and other media content. This keeps the content fresh, new, and flexible. Livingston commented that "One unforeseen benefit we've found with the system is that we can tell which movies are likely to be more popular based on the number of times the movie trailer is chosen. We're looking at ways to use this information to better staff operations during peak periods or offer additional showings of particular movies."

"We were excited about moving digital signage to a new level of interactivity," said CEO/President of Nanonation, Bradley Walker. "The Douglas Theatre system presents high-entertainment interactivity like no other solution on the market combined with a proven return on their investment. The system shows the benefits in creating an engaging customer experience and leverages itself into other vertical markets such as retail stores and entertainment venues."

###   About Nanonation:Nanonation, a Nebraska-based software developer, helps businesses stand out and deliver more through dynamic, interactive marketing solutions. From kiosks to dynamic signage, Nanonation delivers high-impact customer experiences and comprehensive Branding Intelligence that are vital to successful customer interactions. As a result, businesses can now offer a unique customer experience without complex, expensive, and lengthy system integration and programming. Nanonation's client list includes the Minnesota Wild, Douglas Theatres, Cabela's, Mazda, Nebraska Book Company, Burger King, Petro, Yahoo, and many others in the retail, hospitality, entertainment, and education markets. More information about Nanonation can be found at its web site (www.nanonation.net) or by calling 402-323-6262.