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Montreal-based Indigo deploys promotions suite across kiosks, mobile

Montreal-based Indigo has implemented an end-to-end Promotion Solution Suite including Promotion Management, Promotion Execution and Central Coupon Management across all sales channels in 330 stores including POS, mPOS, kiosk, consumer mobile and e-commerce.

January 26, 2015

Montreal-based Indigo has implemented an end-to-end Promotion Solution Suite including Promotion Management, Promotion Execution, and Central Coupon Management across all sales channels in 330 stores including POS, mPOS, kiosk, consumer mobile and e-commerce, the company announced.

Promotion solutions provider XCCommerce's Promotion Solution Suite enabled Indigo to reduce the time it takes to define promotions and coupons, send them to all sales channels, and execute them quickly and efficiently, according to the announcement.

"Consistent set-up and execution of promotions and coupons has become more and more complex with the proliferation of channels and loyalty programs," said Sumit Oberai, CIO and EVP, loyalty, Indigo, in a statement. "We needed a single solution that could support our omnichannel promotion strategy, our brands' unique loyalty and business requirements, and our various head-office, in-store and online systems."