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Money transfer company to sponsor soccer tournament

Money transfer company MoneyGram has secured the title sponsorship for the SocioMX Cup, a Mexican soccer tournament played in the U.S. MoneyGram partnered with tournament organizer Sports Marketing Monterrey to make this a reality.

April 7, 2016

Money transfer company MoneyGram has secured the title sponsorship for the SocioMX Cup, a Mexican soccer tournament played in the U.S. MoneyGram partnered with the tournament's organizer, Sports Marketing Monterrey, to make this a reality, according to the press release.

The company is working with Sports Marketing Monterrey to also develop effective strategies for reaching Hispanics in the U.S. with its money transfer services, which are provided via kiosks, mobile apps and at storefronts. The MoneyGram SocioMX Cup itself will have four matches and will be shown on ESPN in 21 countries, according to the release.

"Our money transfer services unite friends and families just as sports have a way of uniting loved ones," said Juan Agualimpia, chief marketing officer, MoneyGram. "This passion for creating significant connections and bonds is one reason we are proud to be a sponsor of SOCIOMX and the quality competition it brings to the U.S. Through SOCIOMX games, our customers can experience all of the excitement that soccer brings."

"We are proud to partner with a leader brand like MoneyGram to keep helping the Hispanic community connect with their families not only within the United States but outside of the country," said Jorge Villalobos, CEO, Sports Marketing Monterrey. "SocioMX resonates with millions of Latinos in the U.S. by bringing elite soccer events for families and friends across the nation."