News

Moki unveils MokiTouch 2 app for in-store kiosk and digital signage experiences

Customizable app enables design, control and measurement of in-store digital experiences, Moki says.

August 18, 2015

Cloud-based software provider Moki, which focuses on enabling in-store digital experiences and solutions for digital signage kiosks and other customer-facing devices, has announced the release of MokiTouch 2. The new customizable app updates Moki's free kiosk software application MokiTouch to include Moki Insights, a new analytics feature tracking customer interaction at aggregate and device-level.

MokiTouch 2 is designed to be highly customizable, offering users complete control over the design of the kiosk experience, the company said. It includes features to display or loop video, provide open or restricted Internet browsing, customize themes and colors to match a brand, and exhibit Web-based video or image content to connect and engage with customers. Businesses can use MokiTouch 2 to created tailored mobile digital experiences on customer-facing devices, including interactive kiosks, digital signage, video kiosks and "endless aisle" shopping devices, the company said.

For businesses managing multiple devices, remote devices, or who need access to analytics, Moki Total Control is designed to be a comprehensive management and security solution available through paid subscription. Providing content management, application updates and device health monitoring, everything that transpires on a MokiTouch 2 device is analyzed and saved, allowing for remote monitoring, updating and troubleshooting anywhere and anytime it is needed, according to Moki.

With the release of MokiTouch 2, Moki clients have access to Moki Insights for the first time, enabling them to leverage real-time insights about customer interaction with devices in-store. "MokiTouch 2 is the only customer-facing device application that allows businesses to manage, track and measure customer interaction with devices," said Tom Karren, CEO and co-founder of Moki. "As retailers and businesses across the board, large and small, experiment with the use of consumer-facing devices in their locations, they quickly recognize the potential and need for analytics tools and comprehensive remote-management capabilities. The powerful combination of Insights and Total Control enables businesses to dynamically analyze the results of in-store marketing campaigns through MokiTouch 2 — all from one centralized dashboard — enabling them to adjust their content and strategy accordingly."

Leveraging the use of a front-facing camera with gesture detection to measure actual device usage, Moki Insights delivers in-store customer engagement analytics and insights in real time, the company said. Moki Insights offers a number of metrics including impressions (how many people notice a given customer-facing device), views (how long they linger in front of the device), digital interactions (how many people interact with a device) and average session durations.

"Our customers require nuanced information to support their purchase decisions, and MokiTouch has helped grow our sales by as much as 40 percent at many locations," Scott Buckley, director of marketing at RAB, a New Jersey-based lighting manufacturer, said in the announcement. "In the past, analysis of in-store initiatives has been difficult because of the logistics of compiling data across stores and devices functioning on separate networks with different managers. MokiTouch has enabled our teams to deploy, monitor and manage all of our kiosks in the field."

MokiTouch 2 is available on iTunes and Google Play.