News

Michigan bank kiosk to foster member relationships

Community Choice Credit Union is restructuring branches to end customer waiting times.

October 15, 2014

Community Choice Credit Union is restructuring branches to end customer waiting times, the company said.

"The way our members do their banking has fundamentally changed," said Philip Cooper, EVP-COO of Community Choice Credit Union, in an announcement. "People aren't going to their credit union to deposit a check or make a transaction — that’s all done online or on a smartphone app. Instead, they're coming to us for personal financial advice. Our member centers promote this type of relationship-focused environment."

The Michigan-based branches will feature an open concept design, doing away with counters and windows separating staff from customers. The addition of a self-service kiosk will allow members to choose whether they interact with the bank digitally or face-to-face. The changes are part of a larger effort to make the branches conducive to relationship building by helping members feel comfortable doing business.