Transportation

Michelin teams with Volta charging network to promote EV tires

Image courtesy of Business Wire.

July 19, 2022

Volta Inc., an EV charging station network, has partnered with Michelin North America Inc. to promote its "Motion For Life" campaign to millions of EV drivers in the U.S., according to a press release.

The campaign showcased Michelin's tires designed to maximize EV performance, making Volta — both an EV charging and media network—a platform to reach audiences while positively impacting the environment.

With digital screens located steps away from the entrances of its retail locations, Volta stations double as a media network, allowing brands to reach consumers in an environmentally sustainable format while they are in a purchasing mindset.