News

MediaMax Version 5.0 protects digital music copyrights

October 31, 2004

PHOENIX - SunnComm International Inc. finalized the newest version of its technology, MediaMax Version 5. This version enables SunnComm to pursue revenue opportunities outside the core music business initiative of protecting commercial audio CDs. These new areas include protecting and enhancing CD+G formatted karaoke CDs, on-demand audio and video downloading from the Internet, DVD protection for movies and stand-alone music kiosks that allow consumers to create legal compilation CDs from licensed reputable online music sources.

Prior to MediaMax Version 5, CD copy management applications that involved DRM-protected songs required the content to be encoded and stored on the CD itself in what is referred to as a "second session or data session." The MediaMax Version 5 platform allows copyrighted digital music to be encoded with the required DRM security information and instantaneously delivered to the consumer's computer in real-time, or "on-the-fly" directly from the audio content on the CD.

Utilizing this new product means there is no longer a need to store "pre-protected" copies of each music track on the disc and it also means there is more room for music and other enhanced bonus features on each new release. This new platform reduces any potential publisher royalty liability the labels might incur when a second protected copy of every track is placed on the CD.

MediaMax Version 5.0 features another component called Secure Burn. Secure Burn allows consumers to make personal backup copies of CDs; however, these backup copies are protected and will inhibit the user's ability to make a copy of the copy on their computer.