News

Marketswitch, NCR demonstrate optimized CRM solutions

April 21, 2002

DULLES, Va. -- Marketswitch Corporationand NCR Corporationwill demonstrate their customer relationship management solutions during the National Center for Database Marketing Conference & Exhibition in Orlando, Fla. The conference will be held Dec. 3-5, 2000.

NCR's CRM solution allows marketers to engage in on-going personalized dialogues with their customers across all channels, including kiosks, ATMs, Web sites, call centers and e-mails. The software creates multi-step, event-based marketing that optimizes customer dialogues across marketing campaigns, channels and events.

Within a campaign, Marketswitch's marketing optimization software mathematically allocates promotional offers across communication channels and customers in order to maximize overall campaign profitability. The software simultaneously satisfies the marketer's real-world business constraints, such as limited budget and minimum allowable unit sales. When combined, the two solutions give marketers a broad set of capabilities to optimize customer relationships at the dialogue-level as well as within individual marketing campaigns.