News

MarCole and Netkey partner to offer retailers enhanced gift registry

January 12, 2004

WALNUT CREEK, Calif. and BRANFORD, Conn. -- MarCole, a leading developer of interactive software, and Netkey, a leading provider of applications and management software for enterprise self-service, have announced an alliance to deliver an enhanced in-store retail gift registry solution that integrates MarCole's industry-leading Gift Registry Works application with Netkey's Manager platform.

According a news release, the combined solution is being jointly marketed to retailers attending at the National Retail Federation Annual Conference and Exposition in New York City's Jacob Javits Convention Center, Jan. 12-13. Both Marcole and Netkey will exhibit in booth 2129.

The joint MarCole-Netkey solution enables retailers to offer consumers an enhanced gift shopping experience with rich application functionality, while at the same time enjoying robust system security and reliability, with scalable and flexible network monitoring, management, reporting and analysis for improved business performance.

"As partners, MarCole and Netkey bring together unmatched industry leadership with a flexible and scalable software platform that delivers real-world value and productivity gains for retailers," Dann Wade, vice president of sales and strategic development for MarCole said in the release. "Retailers can now leverage the market's most comprehensive multi-channel gift registry solution to build customer loyalty and positively impact the bottom line."

Netkey CEO Alex Richardson said the new solution gives retailers a unique way to deploy in-store digital merchandising.

"Our joint enhanced gift registry solution lets consumers make better-informed product decisions at the point of purchase and helps businesses differentiate themselves in a competitive retail environment," Richardson said in the release.