Manufacturing-on-demand could reinvent video retailing

Screen Digest: The video business is approaching saturation point in many markets. Retailers struggle to accommodate an ever-expanding DVD catalog while rights owners find that only the most popular titles can secure shelf space. Manufacturing-on-demand provides a way of tackling these problems by enabling retailers to offer a huge range of titles without the constraints associated with the traditional video supply chain. Rights holders will have the opportunity to exploit "long tail" content — including video titles currently not considered viable for commercial DVD release — as well as the chance to explore alternative retail channels.

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