Retail

Luxury sleep retailer Saatva opens viewing room with self-serve kiosks

Image courtesy of Saatva.

December 28, 2021

Saatva, a luxury sleep brand, opened its newest location in Washington, D.C. which includes its second Viewing Room that utilizes self-serve kiosks, according to a press release.

Using information kiosks at each bed display, customers can interact with the collection at their own pace, with guides on hand to assist and answer questions.

Thanks to a partnership with Samsung, the D.C., the Viewing Room is outfitted with displays and behavior sensing technology to help customers discover, personalize and build their ideal sleep experience.

As customers explore bedding, pillow and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children's bedding area, kids can interact with the Flip, a 55-inch whiteboard with a touchscreen for drawing.

"Samsung's technology allows us to optimize and automate store campaigns and product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping," said Saatva CEO Ron Rudzin in a prepared statement.