October 12, 2009
Library Automation Technologies Inc. has announced updates to its line of library self-checkout solutions that allow libraries to communicate with patrons via digital display technology during idle times. According to a news release from LAT, library clients can use their existing LAT-Central enterprise management systems to control the content displayed.
Oleg Boyarsky, president and CEO of LAT, says the upgrade will help libraries meet the marketing demands they increasingly face:
Libraries are changing and are evolving with the times. Like commercial enterprises, libraries must now market their value to their patrons. Instead of buying monitors, computers or creating a separate infrastructure to do that, we allow them the same capability using the equipment they already have.
LAT says the digital signage upgrade is free to existing customers.