Lexus puts product information in customers' hands

LAKE FOREST, Calif. - U.S. auto manufacturer Lexus is putting its product information within reach by offering digital brochures through interactive kiosks. Using technology developed by SingleTap, Lexus becomes one of the first auto manufacturers to offer car buyers the ability to download product brochures from a kiosk or the company Web site to a Palm Powered™ device.

Using SingleTap's Digital Brochure system, handheld users can select products from a touch-screen kiosk at U.S. auto shows, according to a news release. The system automatically creates a customized set of brochures that it downloads to a Palm Powered device using infrared communications.

The digital brochure's easy access and portability make it a better choice than traditional paper brochures, said Nancy Inouye, Lexus' Internet marketing manager.

Headquartered in Lake Forest, Calif., SingleTap produces software, games, ebooks and corporate documents for handheld devices.