News

Kudos to Delta for frequent-flyer initiatives

May 5, 2002

ATLANTA -- Delta Air Lines (NYSE:DAL) has been honored for its customer-service response to the terrorist attacks of last Sept. 11. The airline recently received the Industry Impact Award at the 14th annual Freddie Awards presented by InsideFlyer magazine.

Delta, which plans to add 300 self-service check-in kiosks to its fleet this year, increasing the number to 400 total (See story: Delta kiosk plans take flight), was cited for reducing the domestic awards portion of its frequent-flyer program to 15,000 miles in the wake of Sept. 11.

"This was the first of many steps that proved once again just how valuable frequent-flyer programs are to the industry and to the traveling public," said Randy Petersen, InsideFlyereditor and publisher.

The kiosk expansion program is one of several customer service initiatives that Delta has undertaken in recent months.