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Kroger expands DVD-rental-kiosk program

May 14, 2007

CINCINNATI — Kroger-owned Ralph's supermarkets, Food 4 Less and FoodsCo stores, all located in California, have completed the installation of 50 DVD-rental kiosks, bringing the stores' total number of kiosks to 161. The kiosks, designed by The New Release (d.b.a. TNR), launched in Fresno, Sacramento, Salinas, Santa Maria, Cathedral City Chula Vista, Downey, Escondido, Fontana, Indio, Lancaster, North Hollywood, Ontario, Oxnard, Palmdale, Pasadena, Torrance, and Victorville.
 
"The Western United States has become one of TNR's biggest geographic regions, particularly California, and we consider this expansion as simply the beginning, based on the exceptional customer acceptance of the rental-kiosk concept and our strong relationship with Kroger," said Jeff Karbowiak, TNR's chief operating officer.

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