January 10, 2005
ePaynews.com: With about 30 percent of the U.S. population standing in line every week to pay bills at utility firms, retailers have an opportunity to profit from offering bill payment functionality over their POS network. As an example, a retailer selling mobile phones can offer a customer paying a bill, a plan that is a better value than their current contract, and often a new phone.
Evidence suggests that 9 times out of 10, a bill-paying customer faced with this offer, will switch to the new plan on the spot, which in turn could generate up to $300 in commission for the retailer that sells the new phone plan.