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KIOSKCOM: Speakers 'pay it forward,' get attendee feedback on event
November 16, 2009
As last week's KioskCom Self Service Expo wrapped up, attendees had the chance to interact with a few industry experts, asking questions and sharing their feedback on the event. Janet Webster, president of Creative Solutions Consulting, joined Steven Pomerantz of Kaiser Permanente and Paul Flanigan, founding partner of The Preset Group, for the conference's closing "Pay it Forward" session. Webster says the three panelists spent time throughout the two-day event attending different sessions and speaking with attendees about their impressions.
"Our goal today is to give you that one tidbit, that one piece of information that maybe you didn't get during the conference that you can take back and apply to your projects," Webster told the audience.
The speakers reiterated the need for kiosk-solutions providers to create compelling offers, while keeping their concepts "charmingly simple," to empower customers and give deployers a way to improve their operations and to focus on fresh and innovative content.
"Good technology is something no one notices," Flanigan said. "What they see is the end result. You're out there to make your customer more engaged with the brand, and if that wins, we all win."
Throughout the interactive session, several deployers indicated a desire for more unity between digital signage and kiosk solutions, not only on the show floor, but also from those providing the technology. Many said they came to the show looking for such integrated solutions and were disappointed to find that many vendors are firmly on one side or the other.
"It sounds like deployers have a significant opportunity here to start demanding some things," Webster said.
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