News

Kiosk rewards recycling with coupons

August 23, 2013

SuperMax supermarkets in Puerto Rico have launched an in-store, kiosk-based coupon program that rewards shoppers with deals when they recycle newpapers, magazines and catalogs.

Developed by REMAG, the kiosks are in three locations for a three-month trial period. They contain more than $120 worth of savings in more than 150 coupons, according to a news release from REMAG, and customers also have the option to contribute funds to their favorite charity or non-profit organization.

The interactive customer experience is comprised of four steps:

1. Consumers bring their newspapers, magazines or catalogs to the REMAG kiosk at their local participating retailer to recycle.
2. They scan/identify the newspaper, magazine or catalog for recycling and deposit it in the labeled slot.
3. The consumer selects the non-profit or charity to receive a monetary reward for each printed coupon.
4. Finally, the customer selects the coupons of their choice from various leading consumer products across multiple categories and leading brands for immediate use. The customer will receive up to five coupons for each recycled newspaper or magazine.

"In SuperMax, we're always looking for ways to help our community as well as expand the services and additional value we offer in our stores," said José Revuelta, president of SuperMax. "With the REMAG program, we're continuing to do just that along with demonstrating our environmental commitment, which customers have been seeing through our recent image changes such as more efficient lighting and refrigeration systems."

Read more about customer experience.