Retail

Kellogg teams with Chowbotics on branded robotic cereal/fruit machine

Image courtesy of Kellogg.

May 21, 2021

Kellogg's Away from Home has teamed with Chowbotics, the maker of robotic saladmaker Sally, to offer a Kellogg-branded cereal/fruit machine.

The machines, known as Kellogg's Bowl Bot, have debuted at Florida State University and the University of Wisconsin-Madison, where students can now enjoy custom creations of their favorite cereal brands, fresh fruit and more.

The machine utilizes proprietary technology from Chowbotics, offering hundreds of custom meal and snack options from any combination of up to 22 ingredients.

Kellogg and Chowbotics collaborated on a special menu for students featuring seven pre-programmed options, including:

• About Last Night with Kellogg's Frosted Flakes, Kellogg's Froot Loops, Kellogg's Krave Chocolate, chocolate drops, banana chips and espresso syrup.
• Hawaii 5-0 with Frosted Mini-Wheats, Bear Naked Fit Triple Berry Granola, pineapple, coconut and mango.
• Valentine's Day Vibes with Special K Red Berries Cereal, cocoa nibs, blueberries, strawberries and whole milk.

Alternatively, users can create a custom bowl featuring any combination of Kellogg's cereals, milk options or Greek yogurt and toppings including fruit, nuts, seeds and more.

Students can place their order through a touchscreen interface or use Chowbotics' mobile app for contactless ordering.

Prices begin at $2.99 and go up to $6.50, depending on selection. Students can use their campus meal plans to purchase their bowl.