News

Intersection kiosks transform New York subway stations into digital holiday storefronts

November 30, 2016

Intersection, an urban innovation company that integrates data, connectivity and media in public spaces, is teaming with the New York Transit Museum to transform subway stations into interactive digital pop-up shops, enabling commuters to browse and purchase transit-themed gifts via the Metropolitan Transportation Authority's On the Go kiosks as they wait for trains, according to a press release.

The Transit Museum Gift Guide will be live through the holiday season across 161 kiosks in 34 stations throughout New York City, including hubs like Grand Central, Union Square and Fulton Street. Transit customers can browse products, including apparel, collectibles, children’s toys and more, and push a selected product to their smartphones via text message or email to seamlessly complete the purchase—all while waiting for their train.

The campaign, which celebrates the museum’s 40th anniversary, is expected to reach more than 2 million customers daily.