News

Interactive kiosks provide targeted, event-based marketing for concertgoers

April 27, 2005

Billed as the "Super Bowl for Music Fans," the Crossroads Guitar Festival held in Dallas last month treated people to all-star concerts featuring Eric Clapton, B.B. King, James Taylor, Carlos Santana, ZZ Top and many more. This one-of-a-kind event brought together the biggest names in music, together with clinics, displays, a host of music enthusiasts and kiosks.

To make the experience more than just a typical music festival, sponsors such as SBC hosted the festival's Guitar Center Village. At the Village, concertgoers were encouraged to explore and immerse themselves in the products and people. Concertgoers could interact with mobile kiosks to send customized e-postcards to friends and family, listen to music and surf the Web. A total of 10 stations were set up specifically for the event and powered by Nanonation software. Over 170 hours of usage were reported and an additional 400 e-postcards were sent during the event, each one containing a picture of the concertgoer and a viral e-mail message that highlighted the brand and product offerings of SBC's DSL service.