News

Interactive digital signage coming to more than 70 Italian hotels

October 11, 2009

For as long as most of us can remember, when we visit a new destination the primary source for local information has always included a hotel's leaflet dispenser. Working with MuchMore, we looked at the model and recognized there were many ways to offer better user choice and operational and commercial benefits.

A Scala-driven kiosk, part of the hotel interactive touchscreen network.

Content is stored locally on a PC installed within each freestanding unit. The system pulls live information from the Internet for content, including local news and weather, event guides and, if applicable, updated pricing information. All 70 locations can be controlled, adjusted and monitored in real-time from a network operations center run and managed by Konvergence.

In order to deliver this solution, Konvergence worked with Scala to design the multilanguage, interactive graphic user interface, manage play-out schedules and the content assets (text, video files, RSS feeds and live Web-based content) and provide a mechanism for hoteliers to change or update promotional content or pricing.

 

Lorenzo Spadini, owner of the four-star Corallo Hotel in Riccione, Italy, said:

Our guests are savvy users of technology and want to be able to access the information they are interested in when they want it. This helps our business look better to our customers and, by virtue of the commercial opportunity, it will help us generate additional revenue.