News

Interactive digital signage arrives at the multiplex

June 28, 2004

HONG KONG - NextWindow, has partnered with Sirius International Ltd. to supply 15 large scale touchscreens for the Hong Kong premiere of Columbia Pictures' Spider-Man 2 according to a company release..
 
NextWindow's 42-inch interactive touchscreens will be unveiled at the renowned Broadway Circuit Cinemas in Hong Kong as part of the global premiere series of Spider-Man 2.

The interactive displays will be mounted on large stands within the theatre lobby allowing moviegoers to select and view teaser trailers, play interactive games and other background information. The touchscreens will remain permanent fixtures within Broadway Circuit showcasing forthcoming movies and other information.
 
According to Frederick Lau, chairman and CEO of Sirius, NextWindow's advanced technology is ideal for the project. "The touch enabled digital signage at the Spider-Man premiere will be unique to Broadway Circuit. But NextWindow's ability to supply large scale, innovative touchscreens cost-effectively, combined with our expertise in producing digital signage and multimedia solutions means that these big interactive displays will soon become the industry standard for entertainment centers." 
 
Al Monro, CEO of NextWindow said, "the partnership with Sirius reinforces NextWindow's position as a world leader of innovative touch technology within the rapidly evolving interactive digital signage market. The broad customer base of Sirius throughout Hong Kong and Greater China expands our global market opportunities."