Retail

India beauty retailer intros makeup vending machines and more

Image: Adobe Stock.

July 25, 2023

Tira, a new beauty brand launched by entrepreneur Isha Ambani, has launched a store in the Jio World Drive mall in Mumbai which includes makeup vending machines where customers can get free samples, according to a dnaindia.com report.

The store also has an automatic white light station where customers can try makeup under different lighting.

There is also a "smart mirror" which can identify a customer's skin type and suggest makeup brands.

Mukesh Ambani and Isha Ambani's Reliance Retail have invested in Tira and plan to expand to more than 100 stores across the country in the next two years.