News

IKEA installs loyalty kiosks in Belgian stores

June 17, 2009

DELFT, The Netherlands —Home furnishings retailer IKEA has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores. The kiosks offer customers the convenience of signing up for the IKEA FAMILY program in-store, and loyalty customers benefit further by being the first to know of upcoming promotions, sales and events via on-screen information targeted solely at them.

"We are very happy with the IKEA FAMILY registration kiosks that are installed in all Belgian IKEA stores," said Tim Schroons of IKEA Belgium. "They allow us to have a much more efficient way of recruiting new IKEA FAMILY members without the presence of a coworker being required. This versatile solution allows us to recruit new members and have existing members print out a temporary card or update their customer profile in a user-friendly way."

According to a news release, Quant Marketing created the concept for the kiosk solution during its marketing-led IT projects in 2008 and selected Protouch as its hardware partner. The kiosks feature 19-inch touchscreens, 80mm receipt printers and keyboards.

"We are really excited to be involved in Quant's kiosk solution for IKEA," said Tom Quarry, managing director of Protouch. "It is great to see our touchscreen kiosks working so well within the project by improving IKEA's operations and enhancing in-store experience for its customers."

IKEA may continue the rollout in other European locations.