Customer Experience

Ideum teams with University of New Mexico on cultural display

Image courtesy of Ideum.

April 30, 2021

Ideum, an interactive design firm that focuses on installations for public spaces, has teamed with the University of New Mexico's marketing and communications department on a display at Alburquerque International Sunport showcasing cultural offerings that celebrate the New Mexico film industry, according to an Ideum blog. The 86-inch display, embedded with custom cabinetry, welcomes travelers to New Mexico and prospective University of New Mexico students.

Adorned in UNM graphics and cherry and lobo grey colors, the display features an Ideum inline display integrated into an 11-foot enclosure built by Ideum's fabrication studio.

The university's captioned marketing videos are run through an internal PC, a Brightsign player and a cellular modem to allow university staff to remotely update content.