Retail

Hugo Boss deploys AR mirror for try-on experience

Provided

September 14, 2022

Hugo Boss is deploying the PictoFit Mirror, an augmented reality technology aimed at providing shoppers with the ability to virtually try on thousands of products via a lifelike personalized avatar tailored to a shopper's dimensions.

The mirror, developed by Reactive Reality, allows retailers to combine the familiarity and experience of in-store shopping with the convenience of unrestricted stock and home delivery via online shopping, according to a press release. It's being used in the fashion retailer's U.K. locations.

The mirror functions by allowing customers to create a lifelike avatar with an accuracy of over 93%.

The technology is created via two devices; the mirror, which displays a dressing room with the user's avatar and outfit of choice, and a tablet, which is used for user interaction.

Customers can also pair smartphones with the mirror. The mirror can also be linked to the retailer's e-commerce solution.