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Hotels.com launches airport kiosk, media campaign
July 6, 2009
WEST PALM BEACH, Fla. — Upstart airline and airport specialist media firm InterAir Media has announced a year-long contract with Hotels.com for its airport media placement in Las Vegas' McCarron Airport, which is now on display. The approximately $750,000 media buy includes branded ticketing kiosks, advertising on the back of the boarding passes delivered by the kiosks, and wall wraps. The campaign will last 12 months.
InterAir estimates the number of consumer impressions will include 7.6 million tickets, two million views of branded kiosks, and 47 million will view the four wall wraps for a total of 56.6 million views in a single airport.
"We are very pleased to be able to show a major advertiser like Hotels.com that their exposure to the right audience is virtually guaranteed by advertising in this manner at an airport," said Drew Stoddard, founder and president of InterAir Media. "This firmly places Hotels.com's brand in the hands — and minds — of flyers."
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