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Hertz expands self-service solutions

June 4, 2012

The Hertz Corporation is expanding its "technology-driven, customer service enhancements" to more Hertz locations, according to a company press release.

The self-services provide speed and ease, helping Hertz Gold members save time via mobile and on-site service options and getting customers quickly behind the wheel of their preferred rental vehicle, Hertz Chairman and CEO Mark P. Frissora said in the release.

Hertz Gold Choice gives customers the power to select their own cars and go, and is now available at 48 U.S. locations and seven European locations, with plans to add 10 additional locations within the next year.

Hertz ExpressRent Kiosks, which allow customers to rent a car without a reservation through a live, face-to-face video kiosk, are live in 153 airport and off-airport locations across the U.S. The kiosks have processed more than 100,000 rentals.

Mobile Gold Alerts is Hertz's mobile email/text service that confirms a customer's reservation. It also gives customers info about their specific vehicles. Last month, Hertz polled 181 U.S. Gold customers to determine if they had used the service and to gauge satisfaction. Of those polled, about half had used it, and nine out of 10 rated themselves extremely or very satisfied with the service. To date, more than 70 percent of customers choosing to receive Mobile Gold Alerts choose to have the alerts sent via email.

"Hertz is responding to the exponential growth of mobile technology to streamline consumers' lives, including business and leisure travel," he said. "Customers love our Mobile Gold 'Carfirmations' because the service provides consumers confidence that their rental vehicle is ready to go."

Hertz is the largest worldwide airport general-use car rental brand, operating from about 8,500 corporate and licensee locations in 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand.

Read more about self-service in the transportation industry.

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