Retail

HappyOrNot uses AI to update mood reader kiosk

Image provided by HappyOrNot.

February 7, 2023

HappyOrNot has updated its Smiley Touch mood reader kiosk in airports and retail spaces around the world using artificial intelligence, according to a press release.

The new terminal uses a built-in camera system and AI software to unlock and connect in-moment anonymous feedback data with demographic information from respondents. The demographic analysis works by converting and mapping facial features into numerous data points to form a vector. The anonymized vector is then analyzed by the AI to estimate the feedback provider's age and gender.

Unlike facial recognition tools, the updated terminal does not identify the individual. Instead, its only purpose is to analyze a silhouetted vector, which is specifically designed to hide the respondent's identity.

Already adopted by European retail chain XXL Sport & Villmark and Canadian pharmacy chain MacQuarries, the upgraded terminals provide a faster way for businesses to gather detailed information about target audiences.

"By combining demographic data with customer satisfaction data, retailers can create a more detailed and nuanced picture of their customers and use this information to make informed business decisions," Kenneth Røsseth-Sørensen, head of strategy and business development at XXL Group, said in the press release. "For example, a retailer might use this data to identify specific customer segments that are particularly satisfied or dissatisfied with their products or services and tailor their marketing and customer service strategies accordingly. This can help retailers improve customer loyalty and retention, and ultimately drive sales and revenue."

HappyOrNot's smiley-faced terminals serve over 4,000 brands in 135 countries including Amazon, Google, Aramark and the Miami Airport.