News

HappyOrNot ‘Smiley’ kiosks achieve 1 billion feedbacks

June 20, 2019

HappyOrNot, the company behind the globally recognized "Smiley" feedback system — four green-to-red buttons — has achieved 1 billion feedbacks.

HappyOrNot kiosks are used in 120 countries by over 3,000 organizations across sectors including retail, transport, and healthcare, according to a press release. 

Since HappyOrNot's founding in 2009, the four colored buttons have been pressed 1 billion times, by customers and staff giving experience feedback to organizations. To contextualize this, traditional receipt-based and online surveys usually have a response rate of less than 2%, meaning 50 billion people would need to be sent surveys to generate the same amount of feedback. HappyOrNot's 1 billion feedbacks is also approaching double the amount of reviews on TripAdvisor.

Among key headlines from the statistics, the 1 billion feedbacks reveal Norway has the world's happiest customers, compared with the U.S. and the U.K., which rank 14th and 49th, respectively.

HappyOrNot data is used by organizations to quantify consumer happiness, thereby measure the success of implemented solutions, create key performance indicators around happiness levels, and compare different elements of a business (for example, which parts of a store are problem-points at which times). HappyOrNot is not only widely used to analyze customer experiences, but also to gauge and improve the satisfaction of staff.

Image courtesy of HappyOrNot.