News

Hanes kiosk will make t-shirts at Disney World store

January 6, 2009

This week, Hanesbrand Inc., the nationally recognized provider of clothing, has plans to open the Disney Design-A-Tee retail outlet at Disney World's Downtown Disney in Orlando, where customers will be able to design their own t-shirts on interactive touchscreen kiosks, according to a reportfiled by the Orlando Business Journal.

SelfService.org recently spoke with Matt Hall, vice president of external communications for Hanesbrand. Hall said there will be eight t-shirt-making stations at four kiosks deployed throughout the 1,100-square-foot store. Users will have the opportunity to select from various t-shirt sizes and styles and will be able to choose from a catalog of more than 100 artwork images featuring a variety of Disney characters, which can be included on the shirt.

Once the user has designed the t-shirt via the touchscreen, the design will be processed and electronically communicated to the store's t-shirt printing machine. The artwork will then be printed on the shirt, which can be ready in as little as 15 minutes, though Hall said the wait may be longer if a large number of customers are using the kiosks at once.

Hall said the Design-A-Tee store is currently the only deployment to be given the green light, but if the kiosks are successful, his company might roll out more.

"We think it's a pretty big idea, so we think there will probably be an opportunity to expand within the Disney network," Hall said, adding that Hanes has a marketing partnership with the entertainment giant.

He said his company took its time developing the kiosks, as there were significant challenges to overcome.