News

Graeter's Ice Cream serves up POS systems

May 18, 2016

Graeter's Ice Cream has completed deployment of ParTech Inc. point-of-sale terminals, software and loyalty programs at its 37 retail locations. Graeter's will be able to use the cloud-based Brink POS software to copy its menu databases across all stores, according to the press release.

With 500,000 members in its loyalty program, Graeter's used the Brink POS loyalty solution to transition all of its members to the new system. The company also deployed PAR EverServ 500 terminals at all of its locations.

"Loyalty happens at the point of sale, and Graeter's wanted to continue giving our dedicated fan base the best customer experience possible," said Richard Graeter, CEO of Graeter's Ice Cream. "We went through extensive demos with multiple POS providers, and the fact that PAR's Brink POS loyalty is built into the POS and not just integrated to it was a huge benefit to our business, making it a simple decision."