News

FutureLogic's ProMatrix turns ticket printer into dynamic marketing tool

January 19, 2005

GLENDALE, Calif. - FutureLogic, Inc., a leading manufacturer of direct thermal printers for cashless gaming, introduced its ProMatrix promotional couponing and trigger system. According to a news release, this integrated solution turns slot tickets into colorful, eye-catching coupons. The ProMatrix helps casino marketing departments deliver real-time targeted promotions from any GEN2 printer equipped TITO (ticket-in/ticket-out) system.

FutureLogic's TCL Editor program, a template-based Windows-compatible software, allows marketers to quickly create a variety of custom graphic coupons and set up their custom promotional campaigns using a wide variety of triggers: date, time of day, length of play, frequency of issue, wagering levels, and other user-definable criteria.

Using FlashPod, promotional campaigns developed in the TCL editor can be downloaded directly to the GEN2 printer installed in the slot machine for immediate implementation.

Other key ProMatrix features include multiple pages of stored coupons and a wide variety of hi-res typefaces and sizes to produce magazine-quality promotions.