News

FutureLogic debuts gaming-printing solution in Asia

June 7, 2011

FutureLogic, Inc. will demonstrate its GEN3 Evolution ticket printer and PromoNet Promotional Couponing Solution this week at G2E Asia in Macau, China. Live demonstrations on stand 537 will highlight both technologies' ease-of-use, flexibility and effectiveness at increasing game play and enhancing player experience, according to a press release.

"The GEN3 Evolution Ticket Printer is the most advanced thermal printing technology in the gaming industry and when used in conjunction with PromoNet Promotional Couponing Solution it creates and defines a totally new category of solution that will connect to customers in an entirely different way," John Edmunds, vice president of FutureLogic International Markets, said in the release. "With the GEN3 printer and PromoNet solution, rewarding players will never be the same again."

The PromoNet solution can tailor different reward programs to carded and non-carded players, rewarding casinos' most valuable players, boosting club membership and reaching out to all players with promotional coupons. According to the press release, with promotional triggers based on real-time game play metrics and a Player's Club card, slot promotions are directly linked to customer behavior. With the PromoNet solution installed across the floor, casinos will be able to boost membership of their Players Clubs, raise the percentage of carded play, and increase slot revenues. solution is already being tested in a number of casino labs around the world.

PromoNet Promotional Campaigns can be downloaded via a secure network to the slot floor or Players Club, restaurants, hotels and shops, which provides an integrated couponing solution across an entire operation. Business Analytics applications monitor the success and return of individual couponing campaigns, enabling operators to identify which promotions are the most popular and which promotions to customize to reward their most valuable players. Couponing triggers can be based on a number of different events such as games played, amount wagered, time on machine, maximum bet percentage and club membership. And because the process is fully automated, promotional campaigns run 24/7 with no additional resources.

According to the press release, the GEN3 Evolution printer is the perfect partner for PromoNet with its dual-processing capability, photographic quality ticket printing and increased print speed. And with capacity for 450 tickets, the GEN3 Evolution printer will continue to print tickets long after other printers run out of tickets, saving up to 30 refills per game per year, increasing machine uptime and your return on investment.